Creativity, Life

Happy New Year! Toastmaster Ads

I’m responsible for public relations for my riversedge.toastmastersclubs.org. So I created three “Happy New Year” ads to hopefully catch people’s attention and interest in participating. My original idea was for the other officers to vote on which one they liked the best. Though all were popular.

The roll-out plan morphed into a three week campaign:

  • Black and gold: Last week of December, to members and Facebook
  • Red and brown: First week of January for Facebook
  • Red and gold: Second week of January for Facebook

This was a fun project for me – and I’m really pleased with how they all turned out.

Creativity, Learning

MIT: Customer Experience for Tech Leaders

Customer experience for tech leaders can be seen as how new tech is introduced to an organization.

  • What I liked: Many aspects were covered
    • List of potential technologies plotted: hype chart
    • How to pick tech important to your organization: radar chart
    • Balance customer ease-of-use with security concerns
  • Could have been improved
    • Prof. Andriole’s presentation had low quality visuals
  • What I liked best / was surprised about:
    • Have new techs be introduced in sequential pilot programs
    • Learn from successes and failures
    • Then incorporate successes into the larger organization

MIT: Mass Institute of Technology