Their agenda:

• Gain a better understanding of upcoming data trends
• A view on the advertising landscape how best practices are shifting and why
• What it means to harness first-party data in this new era

My thoughts: Great panel (Google, Meta, Snap and Deloitte Digital). Very candid answers. In April, 2021 Apple started making privacy changes, over 18 months later the main online platforms are still grappling with how to react. Still grappling with developing products to bring to market to help company’s with on-line marketing and advertising on their platforms. Twilio is figuring it out.

I was especially impressed with Michelle McGuire Christian, Deloitte Digital and Chris Plambeck, Snap Inc. contributions to the webinar.

Twilio Segment’s recorded webinar

• Additional Twilio materials:
  • 5 Trends That are Changing Customer Engagement
  • The Ultimate Guide to Omnichannel
  • Twilio Segment – Growth Report 2022
  • 15 Ways to Use Data to Engage Your Customers